Om’s pre-season tour in Abidjan: diplomatic match and social initiatives

The Olympique de Marseille (OM) concluded a three-day pre-season tour in Abidjan on Saturday, July 18, following their arrival in Côte d’Ivoire on July 15. The delegation, comprising 80 members including 24 players, was led by head coach Bruno Genesio.

The highlight of the visit was a friendly match against Yamoussoukro FC, a newly promoted team in the Ivorian Ligue 1, held at the Félix Houphouët-Boigny Stadium in Abidjan. The encounter was announced on the club’s official X account, setting the stage for a unique sporting encounter.

Before the game, an unusual opening ceremony brought together Ivorian government officials and the Marseille delegation, including Genesio and key staff. The previous day, the French players trained at the same stadium, with striker Faris Moumbagna actively participating in the session.

a strategic partnership beyond football

The OM’s visit is part of the Sublime Côte d’Ivoire initiative, a promotional partnership renewed in April 2026 and set to run until 2029. This collaboration, involving three Ivorian ministries, underscores the event’s significance as a national showcase blending tourism, culture, and sports diplomacy.

On July 14, three ministers—Tourism, Culture, and Sports—jointly addressed the media to emphasize the importance of the visit. The Ministry of Tourism also announced the club’s arrival on its official X account, reinforcing the government’s commitment to leveraging the OM’s presence for national prestige.

off-field engagements and social impact

Beyond the pitch, the French club engaged in community activities. Marseille players visited children in challenging situations in Abidjan, complementing public training sessions held during their stay. These initiatives highlight the broader goals of the tour, which extend beyond mere pre-season preparation.

strengthening ties through football diplomacy

The partnership between Côte d’Ivoire and Marseille, now extended to 2029, reflects Abidjan’s long-term strategy to position itself as a hub for sports tourism. For Yamoussoukro FC, the match against a Ligue 1 side offers a rare opportunity for national exposure, drawing attention away from the country’s traditional football strongholds in Abidjan.

a new era for the om under Stéphane Richard

Stéphane Richard, who officially took over as OM president on July 2, 2026, hailed the tour as a key moment in the club’s summer preparations. His presence in Côte d’Ivoire alongside Genesio marked one of his first international engagements in his new role, signaling a fresh chapter for the club.

The Marseille delegation returned to France on Saturday, concluding a tour that blended athletic preparation, diplomatic engagement, and image-building for both parties.