In a move that underscores Benin’s commitment to cultural diplomacy and media innovation, Claudy Siar has been appointed as Special Envoy of the President of the Republic with responsibilities spanning culture, media, and national visibility.

The announcement, made on June 3, 2026, marks a significant chapter for the veteran media figure, best known for his influential Couleurs Tropicales program. Siar’s new role places him at the heart of efforts to elevate Benin’s cultural footprint on the global stage while championing media plurality and African unity.

From RFI to Presidential Service: A Career of Influence

Siar’s journey to this appointment culminates a distinguished 31-year career at Radio France Internationale (RFI), where he became synonymous with Afro-centric programming. His departure from RFI in March 2026, which coincided with the end of his iconic show, was a pivotal moment in his professional life. While RFI cited strategic shifts in musical programming as the reason for the change, Siar framed his exit as a consequence of his unwavering panafricanist convictions and vocal critiques of Western policies affecting Africa.

A New Chapter with NewWorld TV

Following his exit from RFI, Siar quickly aligned himself with a fresh venture, joining forces with the audiovisual group NewWorld TV to launch two dynamic music-focused channels: NewWorld Mix and NewWorld Muzik. This transition reflects his enduring passion for reshaping African media narratives and amplifying voices from the continent.

The Beninese government’s decision to appoint Siar comes at a time when cultural and media diplomacy are increasingly recognized as vital tools for national branding and international cooperation. By entrusting him with this mission, President Romuald Wadagni is signaling Benin’s proactive approach to fostering cultural exchange and media development as pillars of national progress.