Visa fintech day in Rabat brings together Morocco’s financial innovation leaders

The third edition of Visa Fintech Day took place on Tuesday at the Mohammed VI Tower in Rabat, bringing together key players from Morocco’s financial ecosystem to discuss innovation, digital payments, and financial inclusion.

Organized by Visa in partnership with the Morocco Fintech Center (MFC), the Digital Development Agency (ADD), and Technopark, the event gathered representatives from government, regulators, banks, fintechs, investors, and tech companies. This edition placed a strong emphasis on artificial intelligence and its potential to transform financial services.

The proceedings were opened by Amal El Fallah Seghrouchni, Minister Delegate for Digital Transition and Administrative Reform, who addressed the role of AI in accelerating an inclusive digital transformation. Several discussions also examined the impact of digitalization on the national economy, notably during a conversation between Sami Romdhane, Country Manager of Visa in Morocco, and Ryad Mezzour, Minister of Industry and Trade.

Speakers highlighted the growing contribution of digital technologies to modernizing Morocco’s economic fabric, especially for small and medium-sized enterprises. Digital payments, data exploitation, and AI-based tools are now seen as major drivers of competitiveness and development.

One of the highlights of this edition was the presentation of a white paper on Morocco’s fintech ecosystem. Created jointly by Visa and the Morocco Fintech Center with input from several institutions, this document aims to serve as a reference for investors, industry professionals, and public policymakers.

The report makes several recommendations to accelerate financial innovation in Morocco. These include developing regulatory sandboxes to test new services in a secure environment, standardizing technological integrations among market players, strengthening funding mechanisms for startups, and increased use of artificial intelligence and data analytics to promote financial inclusion.

The event also showcased the Visa Africa Fintech Accelerator program. Launched as part of the group’s commitment to invest one billion dollars in Africa by 2027, this initiative supports fintech startups on the continent through an intensive twelve-week program.

Since its launch, the accelerator has supported 104 African fintechs across six successive cohorts. Their combined valuation exceeds $1.4 billion. Ten Moroccan startups have already benefited from the program, gaining access to strategic guidance, Visa’s technological infrastructure, and funding opportunities.

During this third edition, two Moroccan startups from the latest cohort were highlighted. Both are developing solutions based on artificial intelligence and data exploitation to address structural challenges in the financial sector.

Sami Romdhane observed that Moroccan fintechs are increasingly choosing to collaborate with banks and regulators rather than take a disruptive stance. Visa is committed to supporting this trend by providing its technology and global know-how to drive financial innovation and expand access to financial services across Morocco.