Morocco and World Bank join forces to boost women’s employment

The Moroccan government and the World Bank have launched a groundbreaking partnership aimed at fostering inclusive growth in the Kingdom. At the forefront of this initiative is a renewed commitment to creating job opportunities for both young people and women across urban and rural landscapes.

«This partnership represents a turning point for Morocco’s economic trajectory,» noted Nadia Fettah, Minister of Economy and Finance. «What sets this framework apart is its integrated approach, merging public and private investments, expertise, and policy reforms into a unified strategy to shape the nation’s future.»

Aligned with Morocco’s New Development Model, the agreement seeks to build a more dynamic, equitable, and resilient economy—especially as youth and women face persistent employment challenges. The initiative targets three key pillars to drive progress:

1. Boosting Business Competitiveness

Efforts will focus on dismantling regulatory barriers, fostering market competition, and expanding financial access for small and medium-sized enterprises (SMEs). The goal is to create an environment where businesses—particularly those led by women—can thrive and expand.

2. Building Connected and Inclusive Territories

Urban and rural areas alike will benefit from investments aimed at reducing geographic disparities. Improved market access, enhanced service delivery, and better infrastructure will help bridge the gap between regions, ensuring no community is left behind in economic opportunities.

3. Strengthening Human Capital

Human development lies at the heart of this strategy, with reforms targeting education quality, universal healthcare coverage, and expanded social protection systems. By investing in people, the partnership aims to unlock long-term potential and resilience across generations.

To achieve these goals, the World Bank will deploy a multi-faceted toolkit, combining concessional financing, technical guidance, and private sector mobilization. The collaboration underscores a shared vision: a Morocco where growth is not only robust but also inclusive, empowering every citizen to contribute and prosper.